Singapore ranks one of the first in the Asian Digital Transformation Index, owing to its well developed digital structure according to the studies recently. Singapore ones of the top Digitalised country in Asia, followed by South Korea, Japan, Hong Kong, Taiwan, Malaysia, China, Thailand, India and Philippines. Digital transformation is a direction of problem solving with digital technologies. It is a foundational change of how an organisation can deliver its value to the market and clients.
“Digital transformation also marks a radical rethinking of how an organization uses technology, people and processes to fundamentally change business performance.”
Says George Westerman, MIT principal research scientist and author of Leading Digital: Turning Technology Into Business Transformation.Digital transformation, which Westerman says should be led by the CEO, requires cross-departmental collaboration in pairing business-focused philosophies with rapid application development models.
Most of everyday processes involves routing forms around. E.g. An Approval for Asset Purchase will involve the executive filling up an Asset Purchase form. The form and its supporting documents will be signed off by a supervisor. Then signed off by the GM and then the Senior VP. The form then has to go to the budget control personnel and then finally the Finance department. There is a chance that the form will be sent to the wrong person and then stuck on the desk for a long time because the person does not know what to do with it. With a work flow automation tool all no longer will employees by chasing around for signatures or looking for forms that are lost in transition. At a glance one can see at which stages are the the different forms stuck at & how long they have been stuck.
In Singapore, Digital Transformation and Digital workplace is equivalent to the Future@Work, this national initiative aims to equip Singaporeans with the mindset and basic functional skills to prepare for the future economy.
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Digital transformations are seeking to accomplish one or more key objectives. Exploring and creating new ways to build strong relations with the customers. The digitisation of products or services which involves launching new, enhancing existing or exploring new business models for products or services. Enhancing business analytics and decision science to improve decision making or creatively using technology to improve operational performance. We have experience collaborating closely with clients to help them achieve their business objectives in a variety of ways. Since each transformation is unique, we tailor the following competencies to fit your organisational strengths and needs.
Google’s latest changes indicate that every Singapore business owner should pay close attention to their SEO (Search Engine Optimization). Companies need people on their team who are dedicated to keeping up with all of the latest trends. They are also interested in individuals who know more about the technical aspects of SEO to improve on its exposure rate and branding on Search Engines, e.g. Google, Yahoo, YouTube.
There are several companies who are interested in paid advertising. However, when it comes to the budget, they are ensure about how to improve on their return of investment rate. A PPC specialist will help companies like these to rank at the very top of Google search results with paid, high value keywords. The goal is to spend the least but generate as high amount of traffic as possible.
When it comes to modern market, there are very few tools more powerful than Social media. Social media platforms are growing at an incredible speed. Most companies realise the potential of these platforms and capitalise on them. However, most of them don’t know exactly how to leverage them.
The most sought-after social media experts know how to incorporate paid social media marketing into their campaigns with high profits. They know what copy compels the audience and how to use analytics to their advantage to generate significant results.
Email marketing is a valuable way of marketing as it gives you the ability to make a large income without having to do much rough works. Moreover, an email marketing expert can entirely revolutionise your campaign and send your conversions skyrocketing. This is why skilled email marketing experts are always in high demand. They create huge lists from small client bases. Companies will find it easier to drive sales and promote products.
It involves Marketing Analytics in every area of digital marketing. Analytics requires that you run tests, track your data, analyse the data and then figure out what you can do in order to improve your performance. If you are a skilful Marketing Analytics Expert, you have the keys to a succeed in marketing campaigns no matter which field, industry, or discipline you are at.
People are always hungry for information and this is what makes content king. By providing valuable content, you can keep them coming back to your site. And that’s where content marketers and managers come into the picture. They help companies to create and curate exceptional content and then they market it to the audience so that it goes viral.
Digital transformation is indeed benefitting businesses in Singapore. Sixty-seven percent of the survey respondents think that the investments have already generated value. In fact, digital transformation efforts have led 78 percent of firms to alter their business model in some way, the report said.
Innovative Hub (IH) is one of the top Digital Marketing Agency in Singapore, we offering a wide range of services to SMEs in Asia. As a Global Service Partner of Alibaba.com in Singapore, Innovative Hub has served more than 500 SMEs, transforming and digitalising their traditional businesses onboard Alibaba.com. Innovative Hub enables businesses to sell globally through digitalisation and delivers innovative applications to companies.