Xiaohongshu, TikTok Shop & Dianping Marketing Agency in SingaporeEmpowering Business
Why Work With Us?
Market Expansion & Digital Execution
Expertise in Global eCommerce & Digital Commerce
Platform Partnerships Services To Expand Your Business
The Services We Are Offering
Market Expansion & Cross-Border Strategy
Helping brands enter new markets with localized strategies and trade facilitation.
Rednote (Xiaohongshu) Marketing
Content, Ads & KOL collaborations.
TikTok Shop Partner & MCN Services
Store management, influencer marketing & live commerce.
Meituan Dianping Marketing
Store profile setup & optimisation, review management and GroupBuy voucher campaigns.
Social Commerce & Digital Growth
Rednote (Xiaohongshu) marketing, TikTok Shop & MCN services, Meituan Dianping marketing, and influencer collaborations.
E-commerce Enablement & Digital Advertising
Performance-driven marketing, SEO, store development.
Official Partners
Institutional Partners
News & Events
Fresh Off the Page
insights
news
events
KOL vs KOC vs KOS: What’s the Difference and Which Should Your Business Use?
BlogXiaohongshuKOC MarketingKOL MarketingChinese ConsumersSummary What is a KOL?What is a KOC?What is a KOS?Side-by-side comparisonHow to chooseRestaurants and shops: start with KOCUsing all three togetherHow we run XHS KOC campaignsFAQsPlanning a Xiaohongshu...
60 TikTok Shop LIVE Ideas for Singapore Sellers
By Innovative Hub (TikTok Shop Partner, Singapore) · Published October 2026LIVE tools and policies based on official TikTok Shop Academy (Singapore) pages, checked October 2026. Feature names and availability can change, so always check your own Seller Center.Quick...
Why KOC Marketing Matters for Reaching Chinese Consumers (and How to Use It This Christmas)
By Innovative Hub (IMDA Pre-Approved Vendor under SMEs Go Digital) · Published OCT 2026Quick summaryKOC = Key Opinion Consumer: a real, everyday customer who shares honest reviews, often on Xiaohongshu (XHS).Why it matters: Chinese consumers often search XHS for...
EDGE Grant for Digital Marketing: How SMEs Get Up to 50% (S$5,000) in Singapore
By Innovative Hub (IMDA Pre-Approved Vendor under SMEs Go Digital) · Published October 2026Based on Enterprise Singapore's official EDGE Grant pages, checked 5–6 October 2026. Grant rules are new and may change, so always check the official pages linked below.Quick...
How to Apply for the EDGE Grant in Singapore: Eligibility, Steps and Common Rejection Reasons
By Innovative Hub (IMDA Pre-Approved Vendor under SMEs Go Digital) · Published October 2026Based on Enterprise Singapore's official EDGE Grant pages, checked October 2026. Grant rules are new and may change, so always check the official pages linked below.Quick...
TikTok Shop Agency Singapore: How to Choose the Right TSP Partner in 2026
By Innovative Hub · Published October 2026Quick summaryA TikTok Shop agency launches, manages and grows your TikTok Shop: setup, short videos, LIVE, ads and creators.Agencies officially authorised by TikTok are called TikTok Shop Partners (TSPs). You can verify...
What Is Dianping? A Singapore Business Guide to Chinese Consumers
BlogMeituan DianpingDianpingChinese TouristsChina MarketingSummaryWhat Is Dianping?Why Dianping matters in SingaporeHow Chinese tourists find youHow Dianping worksWhat makes a strong listingHow to get listedCoupons, KOCs and adsDianping vs Xiaohongshu: Where Each...
How to Set Up a TikTok Shop in Singapore (2026 Seller Guide)
To set up a TikTok Shop in Singapore, register on TikTok Seller Center with your ACRA business details, verify your identity, add your products, and connect a payout method. Approval usually takes 1-3 working days — then you can list products, run livestreams and...
PSG Grant Singapore (Closed 29 Sep 2026): Guide for SMEs
Update (6 Oct 2026): The PSG Grant has closed. The Productivity Solutions Grant (PSG) stopped taking new applications on 29 September 2026. Since 30 September 2026, digital solutions are funded under Enterprise Singapore's EDGE Grant. PSG applications submitted...
How to Use Xiaohongshu: A Beginner’s Guide to China’s Hottest Social App
How to Use Xiaohongshu (RED) in Singapore: 2026 Beginner's Guide Xiaohongshu (小红书 / RED) is China's leading lifestyle discovery app. To use it in Singapore, download the app, create an account, and browse or post "notes" — photo and video reviews. Brands use it to...
Innovative Hub Wins the Alibaba.com FY27 S1 Renewal Value Award
By Innovative Hub · Published 22 OCT 2026Quick summaryAward: FY27 S1 Renewal Value Award, presented at the Alibaba.com FY27 Global Channel Partner Summit Awards Gala.Winner: Innovative Hub Co., Ltd (VN), the Vietnam team of Innovative Hub.What it recognises:...
Innovative Hub Wins the SME Adoption Excellence Award at the SME AI Impact Awards 2026
By Innovative Hub (IMDA Pre-Approved Vendor under SMEs Go Digital) · Published 20 October 2026Award details and results from IMDA's SME AI Impact Awards 2026 communications and infographic, October 2026.Quick summaryAward: Innovative Hub (SG) Pte Ltd won the SME...
EDGE Grant Singapore 2026: PSG, EDG and MRA Merged into One Grant (What SMEs Need to Know)
By Innovative Hub (IMDA Pre-Approved Vendor under SMEs Go Digital) · Published October 2026 Last verified against Enterprise Singapore in October 2026. Grant rules are new and may change, so always check the official pages linked below. Quick summary The...
Innovative Hub Ranked #1 in TikTok Shop’s July 2026 Top TSP Agencies Monthly Ranking.
By the Innovative Hub TikTok Shop team · Published 26 August 2026 · Last updated: 29 October 2026Quick summaryRanking: #1 in TikTok Shop's Top TSP Agencies Monthly Ranking, Singapore, July 2026.Based on: performance data from TikTok Shop's own analytics, not a...
Innovative Hub Featured in Marketing-Interactive: Xiaohongshu Agency & TikTok Partner Win MARKies 2025 Silver
Innovative Hub has been featured in Marketing-Interactive for powering Blé de Fonty’s award-winning social commerce campaign. The campaign earned the Silver Award in the Social Commerce category at the MARKies Awards 2025. As a top TikTok partner and an authorized...
Managing Director Zoe Zuo had been featured on CNA
We are proud to announce that our Managing Director- Zoe Zuo has been featured on CNA, where she shared her expert views on the livestreaming industry in China.
Innovative Hub Wins Silver at MARKies Awards 2025 for TikTok Social Commerce Excellence
TikTok Social Commerce Singapore | Silver Winner at MARKies Awards 2025 TikTok Shop service in Singapore continues to redefine how content and commerce come together. Innovative Hub (SG) Pte Ltd is proud to announce our Silver win at the MARKies Awards...
Innovative Hub Wins “Overseas Influence Agency of the Year” at Topklout Annual Award
We are proud to announce that Innovative Hub was honored with the “Overseas Influence Agency of the Year” award at the 9th Topklout Annual Awards, held in recognition of excellence in the digital marketing and creator economy space across Asia. This milestone...
Innovative Hub Is Now an IMDA Pre-Approved Vendor Under the PSG Grant Scheme
We’re excited to share that Innovative Hub has been appointed as an IMDA Pre-Approved Vendor under the SMEs Go Digital programme, supporting the Productivity Solutions Grant (PSG). This means eligible SMEs in Singapore can now receive up to 50% funding...
Innovative Hub Expands Services To Malaysia, Main Office In Kuala Lumpur
Its the start of something new! We are pleased to share that Innovative Hub has set foot in Malaysia! Our latest office’s location – Kuala Lumpur! Started out in Singapore as an eCommerce enabler, most notably becoming Singapore’s Official Global Service...
SMEs Go Digital Day 2026: Innovative Hub at the Event
By Innovative Hub (IMDA Pre-Approved Vendor under SMEs Go Digital) · Published 19th October 2026Event details from IMDA's SMEs Go Digital Day 2026 exhibitor information. Grant details from Enterprise Singapore's official EDGE Grant pages, checked October 2026.Quick...
That’s a Wrap: Our First TikTok Mega Campaign in Singapore
Quick summaryOn 3–4 October 2026, Innovative Hub ran its first TikTok Shop livestream campaign in Singapore: the TikTok Mega Campaign, a Japanese & Korean beauty mixed livestream. Over two days, three creator teams went live with products from 17 beauty brands. It...
Innovative Hub Joins the Meituan-Dianping “MUST-EAT LIST必吃榜” & “MUST-VISIT LIST必玩榜” Overseas Ceremony in Kuala Lumpur
Last week, the Innovative Hub team, as a Meituan-Dianping partner, had the pleasure of attending a special evening in Kuala Lumpur celebrating the 10th Anniversary of Dianping (大众点评)’s “必吃榜”, alongside the first-ever overseas edition of the “必玩榜” ceremony, held on...
Vietnam Mission Trip
Venue: Innovative Hub Vietnam Mission trip to Ho Chi Minh City, Vietnam Keen to explore and enter the Vietnam market? On the 24th to 27th September 2019, Innovation Hub will be hosting a mission trip to Ho Chi Minh City, Vietnam 🇻🇳 Mission Highlights📣1⃣ 25th Sep...
Dream Trip 2019
Revolutionise your business with E-commerce Date: 17th – 20th Nov 2019 (4D3Ns) Program Highlights: Immerse in Alibaba’s rich culture and hear from its success stories Be equipped with tips and tricks in operating B2B and B2C business platforms Explore e-commerce...
Ngee Ann Polytechnic Digital Branding Bootcamp 2020
We are glad to be back for the 4th run of Ngee Ann Polytechnic Digital Branding Bootcamp! It is always a joy for us to share about the ecosystem of Alibaba.com and the basic techniques required for B2B cross-border ecommerce! Follow us...
How To Grow Your Business During The Pandemic (Mandarin) – 16 April 2020 Webinar
The Covid-19 pandemic did not stop us from serving you! Following the commencement of “Circuit-Breaker” in Singapore, Innovative Hub organised an exclusive webinar in Mandarin, sharing insights and expertise on how local SMEs can navigate through the pandemic and...
COVID-19: Opportunities with Alibaba.com Webinar – 27 August 2020
COVID-19: Opportunities with Alibaba.com Webinar – 27 August 2020 In partnership with JTC, Innovative Hub hosted a webinar in August 2020 to share the business opportunities that local SMEs have on Alibaba.com amidst the COVID-19 pandemic. We talked about the...
How to Gain More Buyers on Alibaba.com through Effective Product Posting – 28 April 2020 Webinar
Looking to gain more buyers on Alibaba.com? In this webinar, we share insights on how you can create effective product postings to gain more buyers on Alibaba.com. Check out the full webinar here! Follow us on Facebook & LinkedIn for exclusive updates on...
Free Online B2B Business Matching Session
2020 was a tough time for businesses. In support of keeping our clients’ businesses moving, Innovative Hub hosted our very first B2B sourcing and business matching session online and absolutely free! As one of the exclusive Service Partners of Alibaba.com in both...
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